Unfortunately, this is not possible. You can add custom icons to menu items on the elft side of the text ... However, the menu will not naturally adapt to fit a bigger image like that. Your option would be to place the logo above the menu ...
You can add an image like this using image icon, and perhaps use (empty space) for the title, but it may not look like you hope because the menu item does not wrap around the size of the image just like that ...