For me... the point of the ad banners is to drive traffic to e-commerce sites that I own...
www.bentgate.com and
www.goldenbikeshop.com
When I complete an adventure and post pictures and trip details to
www.merelyafleshwound.com... I post those galleries to various forums depending on the subject matter.
It would be nice to be able to drive traffic to my e-commerce sites using the content on Merely a Flesh Wound.
Initially the locations I would look to post the ad banners would be in the footer of the site... and in the headers of the folder and gallery pages.
The ad services that we currently employ are Google Adsense and
http://www.avantlink.com/ affiliate program.
If this approach does not work... I can always just make the banner's and put them into the pages... but using the services provides a lot of additional information.
I definitely want to keep the site looking as sharp as possible and not muck it up with a bunch of junk... but I also want to be able to use it for business as well as fun.